How Use Instagram For Business Can Increase Your Profit!

 

How to Promote Your Business On Instagram For Free

Instagram has a huge audience that can be turned into your customers. In the article, we will figure out which business can be effectively promoted through Instagram, and which tools to use.

Today, Instagram is not only a full-fledged trading platform, but also a lot of opportunities for business development. Every self-respecting company has been using Instagram for a long time to increase their sales. Everything from clothing to makeup and more is sold on this very simple platform.

Here both a creative person and a serious entrepreneur will find their audience. The popularity of this site is growing every day, which makes it more and more attractive for promoting its business. An Instagram account can become an independent store. You can solve all the main business tasks here: advertise your product, publish engaging content, communicate with customers.

Why does a business need Instagram?

Firstly, statistics show the effective use of Instagram for business:

• The engagement rate for a business account is 4%. For comparison, in social networks it is about 0.1%.
• 62% of users subscribe to brand accounts on Instagram.
• 70% of users share information about brands found on Instagram in their accounts.
• So far, only 36% of marketers use Instagram to promote a product or service. And mastering Instagram is a chance to get ahead of the competition. 

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Secondly, Instagram is a universal business assistant that helps to solve many problems. Which ones?

 

• Increase Brand Awareness

Instagram helps to increase your product awareness and improve your company's reputation. Awareness is influenced by the number of followers in your account, as well as the frequency of mentions of your brand on Instagram through @ and through hashtags.

•  Declare yourself as an Expert

 Maintaining your account allows you to reveal your expertise in the field in which you work. Deliver useful information about a product or service to your audience, answer questions, consult, show the production process, demonstrate your experience. Making you an expert increases brand credibility. 

• Collect Data

Thanks to the tools for interacting with the audience on Instagram, you can collect useful information. Draw conclusions about your work, find out the opinion of consumers about your product and their preferences. Statistics on Instagram allows you to analyses your audience - this information is useful for generating offers and advertising. In addition, you can collect information about your competitors on Instagram. 

•  Drive Traffic to your Site and your Other Pages

You can collect an audience in your account and use external links to direct traffic to your website, blog and accounts on other social networks.

•  Increase Sales

With the help of Instagram, you can communicate your USP, inform about promotions and discounts, acquaint the audience with a new assortment and talk about the benefits of your products. To do this, the social network offers different formats: beautiful photographs that demonstrate the product in all its glory, attention-grabbing videos and engaging texts. All of this together works to "warm up" the audience and increase sales.

 

Instagram helps to generate calls, requests and orders. This is perhaps the most tempting opportunity that the social network offers to businesses. But it is necessary to use it correctly. 

• Engage your Audience

Instagram allows businesses to constantly work with their customers. After all, working with a database is much cheaper than attracting new potential customers.

 

This interaction brings the brand and consumer closer together. It is convenient to launch sales funnels on Instagram. A funnel is the journey a customer goes from meeting you to selling. Impulsive first-touch purchases are still common, but more often the consumer needs time to decide. And engaging the audience through “Instagram” just allows you to accompany the client on the way to the purchase. 

•  Show in Real Time

Instagram provides an opportunity to conduct live broadcasts. This can come in handy for educational projects, travel agents, and many other companies who are willing to take a client behind the scenes of a business. Live broadcasts can be used to hold draws, communicate with the audience, answering questions or giving free consultations.

• Establish Connections with Partners

 The essence of social networks is the search for new acquaintances and communication. A business can search on Instagram not only for potential customers, but also for partners and like-minded people. You can expand your network of contacts, offer cooperation with another brand or blogger. 

•  Attract New Users

Create all the conditions so that the user can easily find your Instagram account: use thematic hashtags, geolocation tags, specify keywords in the profile name that customers can search for you. You can read more recommendations for a business account in this article.

• Stay in Trend

Instagram allows you to quickly share information. For example, use a news feed, react to what is happening in your industry and in the life of society. Publish content for a specific holiday or high-profile event that affects your audience. Use trends for promotions, contests, sales. If you follow trends, you can attract new customers, maintain the interest of an existing audience, and show your active position in business and life. 

•  Boost SEO

Social networks are the most powerful traffic aggregator in search. Accounts in “Instagram” appear on the first pages of search engines. Google often displays pictures from Instagram, thereby significantly increasing the on-air viewing area.

•  Advertise your Products

Instagram offers different promotion tools. In addition to word of mouth, it can be targeting, collaboration, native and direct advertising with influencers. You can read about the nuances of business promotion on Instagram here.

•  Manage your Reputation

We have already mentioned how important customer trust is to a business. The social network allows you to win over potential buyers, you just need to build a competent positioning strategy.

There are a lot of factors that form this very trust, for example: brand personality, expertise, demonstration of the work process, live communication, broadcast of brand philosophy, company image, social proof, etc.

All this adds up to a business reputation - a resource that allows you not only to stimulate sales, but even to raise prices for your products. Customers are willing to pay more if they trust the brand.

 

This is why a business should go to Instagram. 

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What Marketing Materials should a Business use on Instagram?

As tools that stimulate sales, it is recommended to use: 

• High quality photos of goods. The photos where the person is present and his interaction with the product is shown well.
• Useful Material with a link to the Product.
• Product Overview
• Video on how your Product Works
• Profitable Promotions & Discounts
• Targeted Advertising
• Social Proof: Which includes customer reviews, product creation process, success story, photos of employees, office, stores.